Luxury Watches

Luxury Watches is part of a multi-million dollar conglomerate. Started from Amman, Jordan in the year 2021. Although we are a newly formed company, we are very well experienced in starting, operating and scaling multiple businesses across various industries. We realized there is an opportunity in the market as many high-end brands are not available yet with significant awareness and demand within the local market. Given our passion for watches coupled with the existence of an opportunity in the market, we are certain that Luxury Watches will be a great regional success story.

Our Vision is to grow to a regional chain of stores specialized in high-end watch brands with a focus on personalized and exceptional customer service. In addition to retail, we plan to expand into various other channels including distribution and online.

The Founding Team

Samah Hammo
General Manager

Samah is a certified expert in jewelry and watches, boasting 18 years of experience and expertise in fine jewelry and Swiss chronographs from Breitling. She possesses essential skills for engaging with potential customers regarding recommendations, sales, and after-sales service for luxury watches. Currently, Samah oversees the daily operations at a Luxury Watches samah hammo boutique.

Firas Odeh
Partner

Firas is a young serial entrepreneur who has successfully launched multiple businesses across various industries, including AmCan International Group (amcangroup.com) and Sporter.com. He is passionate about building new companies and embracing fresh challenges. His background is particularly strong in wholesale distribution, e-commerce, and digital marketing. While he hasn’t worked directly in the watch industry, he possesses the skills and drive needed to quickly learn and scale operations."

Rami Anshassi
Partner

Rami is the General Manager of a multi-million-dollar family business focused primarily on real estate and retail. In 2010, he successfully launched one of Jordan’s most prestigious porcelain tile boutiques, Anshssi Ceramic. More recently, he opened La Casa Furniture—one of the largest high-end Italian furniture stores in Amman—featuring some of the most luxurious Italian brands. Rami also has a strong local network and deep connections within the community.

The Boutique

“Located at the prestigious Taj Mall, the boutique has been thoughtfully designed by one of the top interior designers in Amman. With an emphasis on durability and
elegance, the space is crafted to withstand the test of time while offering a warm and inviting atmosphere that reflects the luxury and sophistication of the brands we carry.
Every detail, from the layout to the materials used, has been carefully selected to create a welcoming environment for our customers to explore and experience our exceptional watch collections.